Customer Avatar Interview

Get clear on who you sell to.

Prompt

Interview me to build a customer profile for my [business type] that sells [product/service] in [location/online].
Ask one question at a time, 8 questions max, about who buys, why, what they compared, and what nearly stopped them.
After my last answer, write a one-paragraph customer profile and 3 phrases they'd actually say that I can use in marketing.

Tips

Answer with real customer quotes from reviews when you can.

Example output (excerpt)

Profile: "Busy parents in suburban Austin who want a birthday cake that looks custom but can be ordered in under 5 minutes..." Phrases: "I don't have time to go back and forth."